The Nufftuff.com smartphone damage survey- November 2018

The Nufftuff.com smartphone damage survey- November 2018

Introduction

We carried out a survey of 26 iPhone and Samsung Galaxy users. The users were selected at random from across the world via an online survey which was made available within several online iPhone and Samsung Galaxy support and fan pages/groups on a number of popular social media outlets.


The survey was intended to be used to help us learn about the culture surrounding phone case usage, and the perception among smartphone users as to the efficacy of phone cases in the prevention of damage to smartphones. The interesting results are presented here along with some analysis.


The survey was comprised of 5 simple questions, which were strategically selected to enable the strategic analysis of responses to reach several evidence based conclusions.




88%  of those surveyed had dropped their phone. Based upon the results for the initial question, it is very common for smartphone users to drop their device. As we have previously discussed in a previous blog post, the design of the modern smartphone, with its predominantly glass, and metal construction, means that smartphones are particularly susceptible to slippage and droppage.



“Smartphones are less durable than they were ten years ago”


We wanted to know what proportion of phone drops had resulted in damage to smartphones. Responses to question 2 indicate that although it was fairly common for phone drops to have occurred, it was unusual for drops to result in damage to smartphones. The exact reasons for this could be due to a number of reasons, but improvements to smartphone durability is unlikely to be one of the reasons. Nufftuff.com are of the opinion that smartphones are generally less durable than they were 10 years ago. Specifically durability in relation to droppage. We have discussed smartphone durability previously. You can read more about it here. Responses to question 3 would appear to provide a better rationale for why most phone drops did not result in damage to smartphones.




We don't know how you could not know if you were using a phone case at the time of droppage! But 1 person did not know the answer to this question.


“There is a clear correlation”


The important statistic to note in this response, is that:


  • there is a clear correlation between the proportion of smartphone users who reported they had suffered a damaged phone after a drop (question 2) and the proportion of smartphone users who reported that the phone was in a case at the time of the drop (question 3)


“You are less likely to damage your phone if you use a case”


There is an apparent correlation between phone cases and the prevention of damage to smartphones as a result of their usage. Here at nufftuff, we believe that its also about choosing the right type of case for your needs. This is why we have created the case guru tool. You can use it to apply a logical and rational decision making process to arrive at the right case for your lifestyle.


Overall, responses to question 3 indicate that you are less likely to damage your phone if you are using a case.


Here at nufftuff, we strongly believe that the evidence available, demonstrates that a polycarbonate or thermoplastic polyurethane case, will highly increase the chance of your smartphone surviving a drop. That's why our Nude and Impact ranges of cases are manufactured using these two incredibly versatile, durable and shock absorbing plastics. 96% of the people we surveyed also thought that phone cases were important in helping them to prevent damage from drops occurring.



A few months ago we published a blog post about our view on mobile phone insurance. To cut it short, we don't believe in mobile phone insurance. We think that phone cases are the best way to insure yourself against smartphone damage. Phone insurance is expensive, costing roughly £10 per month. And even the, depending on the policy you take out there may still be a hefty excess to pay before your insurance will cover your loss or damage. A phone case will cost you a one off payment and then after that will carry on protecting your phone from damage at no extra cost. 69% of people responding to our survey also considered phone cases to be the best type of protection for their smartphone. We completely agree with the majority, and would also encourage readers to check out the Nufftuff store for our excellent range of phone cases for iPhone and Samsung Galaxy.


Conclusions


Based on this short survey, we came to the following concluding points:


  • Most smartphone users will drop their phone during their ownership.

  • A phone case will almost certainly reduce the likelihood of your phone being damaged by droppage. Especially when the case is made of a malleable and shock absorbing material. link

  • It is generally acknowledged that phone cases are effective methods of drop protection

  • Most people surveyed considered phone cases to be a preferable method of protection than phone insurance.


Visit our store to see our range of cases for iPhone and Samsung Galaxy.